A rising group of conservative Christian women, dubbed “momfluencers,” are using social media to blend religion, aesthetics, and personal stories to influence American politics. They actively promote traditional gender roles and domesticity while pushing back against what they call “feminism” and “gender ideology.” This movement is having a real-world impact, contributing to legislation across multiple states that bans transgender women from competing in women’s sports. They frame their activism around anti-LGBTQ+ issues and gender as a spiritual battle.
Date: December 2, 2025. Source: apnews.com